TARRUS RILEY FOR GRACE JAMAICAN JERK FESTIVAL NEW YORK

Come Sunday July 22, 2012 New Yorkers will once again get their fill of the best in Caribbean jerk cuisine, music and cultural expressions with the second staging of the Grace Jamaican Jerk Festival – New York. The one-day family-friendly food festival will bring together professional chefs, eager taste-testers, reggae and soca music lovers, dance aficionados, and cultural enthusiasts in the most anticipated event of the year at Roy Wilkins Park in Queens.

Building on the success of last year’s initial staging, the producers of the event – Jamaican Jerk Festival USA, Inc and VP Records – promise an even more sensational and impressive presentation this year, in celebration of Jamaica’s 50th Independence Anniversary. Already booked to appear on the main stage is reggae star Tarrus Riley, whose popularity and wide appeal is sure to attract a diverse audience of young and mature fans. In the weeks to come, the names of more performers and celebrity chefs will be announced, which will definitely generate further excitement for the event.

Title sponsor, Grace Foods, the leading Caribbean food manufacturer and distributor, celebrating their 90th anniversary this year, will add spice with an exciting series of in-store promotions at several leading retail outlets and special events beginning in April. Expect lots of giveaways and special offers on Grace Food products, drinks and juices, which will drive traffic and benefit consumers with significant savings.

The Grace Jamaican Jerk Festival is a celebration of authentic Jamaican Jerk in its various forms, and includes a variety of vendors offering an array of tasty jerk foods. Additional activities include cooking demonstrations by Grace Foods top chef, Mazie Miller and celebrity chefs, a cultural stage showcasing artistic and literary performances, a buzzing Kidz Zone featuring magicians, rides and other activities. An exciting Domino Contest offer enthusiasts an opportunity to square-off for enticing cash prizes and a chance to “drop a six love” and walk away Jerk Domino Champion of New York.
Advance tickets will be on sale soon, online and at selected outlets including VP Retail store. Kids 12 and under will be admitted free. Gates open at 12:00 PM and the fun and gastronomic experiences continue until 8:00 PM. Plan to come early and bring the entire family for a fun-filled Caribbean experience!