JRG, the entertainment engine behind the mega brand Bikini Under the Bridge has collaborated with the Personal Style/Personal Branding and Image guru Shermain Jeremy, naming her Brand Ambassador for this year’s Bikini Under the Bridge Fashion Event. The Blogger and TV Host isn’t new to the JRG powerhouse and brings her own cache to the brand with her networks, wit, style and charisma.

As Brand Ambassador, Shermain will be working closely with CEO JR Giddings in ensuring that the Bikini Under the Bridge brand image is well positioned and well represented. Shermain’s background in a vast array of disciplines to include Travel & Tourism, Sales and Marketing, International Relations, Beauty Pageants and Music and Entertainment has positioned the budding socialite among a wealth of unique networks and affiliates.

“We are excited to have Shermain represent the JRG and Bikini Under the Bridge brand. She has the look and personality that we are all about and look forward to a strong relationship moving forward” says Jr Giddings. “I love what JRG and Bikini Under the Bridge represents. Its sophisticated and trendy appeal, along with its strong commitment to diversity is everything my own personal brand represents. This is surely an awesome and exciting fit!” says Shermain.

The Bikini Under the Bridge “Wow Factor” night is scheduled to take place on May 19th at the Downtown Brooklyn Sheraton Hotel where the JRG models will be on-hand to sign personalized posters and photo-ops. The newly appointed Brand Ambassador is slated to host the night’s event. Patrons and supporters alike look forward to this year’s Bikini Under the Bridge Fashion Show being like none other come this Summer.

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