Rupee Headlines Carnival-Themed Benefit, 'Riddim Runway Festival

On September 22, 2012, Caribbean Carnival comes to Southwest Florida as King Leo Promotions, in association with Hotel Indigo, presents their 5th Annual Riddim Runway Festival, carnival style. The streets of downtown Fort Myers will be filled with carnival costumed-paraders and end with a benefit concert featuring international reggae and soca artists.

Riddim Runway is a fusion of live Caribbean music and fashion, and was created by King Leo Promotions as a way of giving back/giving thanks by providing support to local charities. Each year, profits from Riddim Runway are allocated to local charities. This year’s beneficiaries will be Colours School of the Arts and C.C.M.I Soup Kitchen.

“We are proud to announce that we have once again teamed up with Hotel Indigo to bring this festival to the River District in Downtown Fort Myers,” says Jessica Williams, President of Marketing and Communications for King Leo Promotions. “Downtown Fort Myers has always been our home, we definitely feel the love here.”

Live music, vendors and designers will be displayed on Broadway between First and Main, with Broadway completely shut down to traffic for the event. The fashion show will feature international designers Jewel Shannon, Chila For Fun, and Mystic Creationz. There will also be a line of styling done by Mocha Mintality and Frugal Fashionista. The parade will line up on Broadway at 7:30 p.m and go down First Street, then Hendry Street, then on to Main Street and end on Broadway. The carnival parade will be followed by a concert showcasing international soca and reggae artists including Girl Meets Boy, Glenn Blakk, Juliette Mills, Kehv, Keisha Martin, and will be headlined by international soca superstar, Rupee.

“We’ve received a tremendous amount of support and excitement from the River District Business and the Southwest Florida community as a whole,” states Stacy Lee-Williams, Vice-President of Marketing for King Leo Promotions. “It’s great to see the community coming together to enjoy fashion, culture and music and at the same time helping out our local children and families.”

Admission is FREE with 2 cans of food for the CCMI Soup Kitchen. VIP tickets are $20 and are on sale in advance, online at Canned food can be dropped off in advance at Indulgence Salon, Twin Cutz Barber Shop, The Linen Cottage, HOWL gallery, Edison State College, Rasmussen College, and Cowboy Up Saloon. Event organizers are still actively looking for sponsors and drop-off locations for canned foods. If interested in sponsorship or need more event information, please contact Stacy Lee-Williams at 239-462-4044 or e-mail For media inquiries, please contact Jessica Williams at 239-462-4121 or e-mail


King Leo Promotions, Hotel Indigo, Edison State College, Florida Gulf Coast University Community Outreach Department, Hodges University, Downtown House of Pizza, Space 39, Spirits of Bacchus, Cowboy Up, Roland and Fields Dermatology, Twin Cutz Barber Shop, Diamond District, Treasure Chest, Xhale Hookah, A Kiss of Sugar, Roland and Fields Dermatology, Title Junction, Favors Couture, Good 2 Go Restaurant, Sweet Mama’s Island Cuisine, Calendar Girls, MidLifeCOOL, Acoustic Affairs, First Fridays of SWfL, RS Stage Rental, Focus of SWFL, What’s up SWFL, Yaad an Braad, Urban Connect Multimedia, Happy Life Media, Impressionist Music, Fox Fuse, Lance Henderson Photography, Nyla D. Photography, Daryl Morson Photography, Cruzan Vibes, Tribal Love Entertainment, Selecta AJ, Griff Gotti, Labray Beauty Services, Indulgence Salon, Fierce Entertainment, Community Vibes and Spaz LLC

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