The Exclusive and Intimate Concert Series Will Visit
Los Angeles, Dallas, and Miami
With Official Sponsors BMW of North America, Colgate® Optic White®, McDonald’s®,
and Post® Consumer Brands
MIAMI (Aug. 23, 2016) —The lineup for The Latin Recording Academy®‘s 2016 Latin GRAMMY® Acoustic Sessions will feature headline performances by five-time Latin GRAMMY winners Jesse & Joy, two-time Latin GRAMMY-winning duo Sin Bandera, and Latin pop trailblazer Gloria Trevi. An exclusive by invitation-only concert series, Latin GRAMMY Acoustic Sessions give guests an up-close-and-personal experience with some of today’s most talented Latin musicians.
“These exclusive events pave the way towards The Biggest Night in Latin Music® while allowing Latin music fans to celebrate together, in a true intimate setting, with some of today’s most esteemed artists,” said Gabriel Abaroa Jr. President/CEO of The Latin Recording Academy. “As the Session series enters its sixth year, we couldn’t be more proud and excited to continue to bridge the relationship between artists and Latin music fans. Commencing this year’s Latin GRAMMY season, we look forward to celebrating Latin music along with these gracious and talented musicians. With a new Acoustic Sessions partner, Stryd, I’m sure we can expect to experience some remarkable concerts.”
“We’re extremely excited about our new partnership with The Latin Recording Academy, and we look forward to bringing the best in Latin entertainment to top U.S. Hispanic markets across the country with this year’s Latin GRAMMY Acoustic Sessions tour,” said Marco Sagrera, principal of Stryd. “This year’s star-studded lineup of performers—and the continued support of sponsors— is a testament to this signature platform that offers unique and immersive musical experiences.”
Nominations for the 17th Annual Latin GRAMMY Awards® will be announced the morning of Wednesday, Sept. 21. Later that evening, Sin Bandera and opening artist, Mexican singer and actor Carlos Rivera, will formally launch the 2016 Acoustic Sessions series in Los Angeles. Keeping the excitement going, Trevi will take the Acoustic Sessions stage in Dallas on Oct. 12 and Jesse & Joy along with opening act, Colombian singer/songwriter Manuel Medrano, will close out the series on Oct. 25.
For the fourth year in a row, McDonald’s is committed to celebrating Hispanic culture and heritage through its support of the Latin music industry and up-and- coming talent. As part of its All Day Breakfast campaign, McDonald’s sponsorship of the Latin GRAMMY Acoustic Sessions is one way McDonald’s is celebrating and supporting Latin music fans. Colgate® Optic White® also has renewed its sponsorship of the Los Angeles edition of the Latin GRAMMY Acoustic Sessions and will make Latin music fans smile by bringing them closer to music stars through in-store promotions offering the opportunity to win tickets and artist meet-and-greets. Additionally, BMW partners with The Latin Recording Academy for the first time as an Acoustic Sessions series-wide partner to bring the luxurious driving experience to artists and guests alike. Finally, Post® Consumer Brands has joined as a sponsor in Miami and will bring the gift of music to fans through a VIP experience giveaway.
The Latin GRAMMY Acoustic Sessions are part of the Road To The Latin GRAMMYsTM, which culminates with The Biggest Night in Latin Music. The 17th Annual Latin GRAMMY Awards will broadcast live from T-Mobile Arena in Las Vegas on Nov. 17 from 8–11 p.m. ET/PT (7 p.m. Central) on Univision.
About The Latin Recording Academy
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers, and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, like “Latin GRAMMYs” on Facebook, and join the Latin GRAMMYs’ social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube.
A brand experience company, Stryd harnesses the power of experiences by leveraging passions around lifestyle, culture, sports and entertainment for brands to engage with their audiences in a meaningful and impactful way. With decades of experience in the U.S. and Latin America, Stryd is fueled by the need to establish trustworthy partnerships that are built and maintained by a consistent offering of unparalleled services and solutions in the areas of marketing, entertainment and live event properties. For more information on Stryd, please visit www.stryd.co.
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 341 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 126 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey. Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwgroupusanews.com and www.press.bmwna.com.
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care, and pet nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s website at www.colgatepalmolive.com. To learn more about Colgate’s global oral health education program, Bright Smiles, Bright Futures™, visit www.colgatebsbf.com.
About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to approximately 25 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and @MeEncanta and Facebook www.facebook.com/mcdonalds and www.facebook.com/mcdonaldslatino.
About Post Consumer Brands
Post Consumer Brands is a business unit of Post Holdings, Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third largest cereal company in the United States, with a broad portfolio spanning all segments of the category — from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. For more information about our brands, visit www.postfoods.com and www.mombrands.com.