The Trinidad & Tobago-based carrier, Caribbean Airlines (CAL), has been named the official airline for Caribbean Week in New York. The airline has begun a relationship with the Caribbean Tourism Organization (CTO), organizers of Caribbean Week in New York, which saw CAL designated the official carrier of the event, CTO’s director of marketing for the Americas, Sylma Brown, revealed.
“Caribbean Airlines has been working to strengthen its relationship with CTO and its support for Caribbean Week in New York is the beginning of this new relationship,” Ms Brown said.
As the official airline, CAL is facilitating transportation of delegates, including the media, to the event. It is expected that the relationship will extend beyond Caribbean Week to include future CTO events, including next year’s sustainable tourism conference.
“We are holding STC-14 in Trinidad and Tobago next year, which gives us yet another opportunity to work closely with Caribbean Airlines and strengthen the relationship even further,” Ms. Brown added.
Senior Marketing Manager Caribbean Airlines , Alicia Cabrera said: “The Caribbean Experience begins as soon as you step on board and we are happy to partner with the CTO whose vision is tantamount with our airline as we both promote the added value of the Caribbean product in New York to the diaspora and leisure markets.”
This is the first time that a major airline has aligned itself with Caribbean Week in this manner, by becoming a leading sponsor of the event. Other main Caribbean Week sponsors include Trinidad and Tobago and the Tobago House of Assembly –both coming aboard as sponsors for the first time; the Islands if the Bahamas, The New York Times, The Wall Street Journal, Brides, World Travel Market and World Travel Market Latin America and the Turks and Caicos Islands.
“We are thankful to our partners for supporting the CTO and its events like Caribbean Week in New York, even in these difficult economic times,” the director of marketing added.
Caribbean Week 2012
Combined with meetings and seminars for Ministers of Tourism, Directors of Tourism, National Tourist Office representatives and other key tourism and hospitality officials from the around the Caribbean, Caribbean Week activities will also promote unique vacation experiences to consumers at a day-long event at New York’s celebrated Grand Central Terminal as well as stage the annual Media Marketplace which draws travel writers from across North America.
Artists, performers, celebrity chefs, fashion designers, models, investors and other strategic partners join government officials and the media as all converge on New York for a week that showcases the diversity and vibrancy of the region and offers Caribbean vacations at super special prices available only during Caribbean Week.
Organized by the CTO, Caribbean Week in New York combines business sessions and consumer-oriented events with food, fashion, entertainment and networking opportunities. The week begins with a Gospel Celebration and culminates with the much anticipated Caribbean Fashion, Art and Trade Expo.
Caribbean Week in New York is the largest regional tourism activity in the New York area and typically attracts tens of thousands of participants to its largest event, the Caribbean Travel and Cultural Fair and Vacation Mart where consumers can purchase trips at special Caribbean Week rates. Destinations and hotels from across the Caribbean will be on display at New York’s Grand Central Terminal on Wednesday June 6.
About the Caribbean Tourism Organization
The Caribbean Tourism Organization (CTO), with the headquarters in Barbados and marketing operations in New York and London, is the Caribbean’s tourism development agency and comprises membership of over 30 governments and a myriad of private sector entities.
The CTO’s mission is to provide to and through its members, the services and information needed for the development of sustainable tourism for the economic and social benefit of the Caribbean people. The organization provides specialized support and technical assistance to member countries in the areas of marketing, human resource development, research and statistics, information technology, advocacy and sustainable tourism development. The CTO disseminates information on behalf of its member governments to consumers and the travel trade.
The CTO’s New York office is located at 80 Broad St., 32nd Floor, New York, NY 10004, USA: Tel: (212) 635-9530; Fax: (212) 635-9511; E-mail: firstname.lastname@example.org; CTO’s London office is located at The Quadrant, Richmond, Surrey TW9 1BP, England. Tel: 011 44 208 948 0057; Fax: 011 44 208 948 0067; E-mail: email@example.com; CTO Headquarters is located at One Financial Place, Collymore Rock, St, Michael, Barbados; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: firstname.lastname@example.org. For more information, please visit www.caribbeantravel.com or www.onecaribbean.org. Get the latest CTO updates on Twitter at http://www.twitter.com/ctotourism. Connect with CTO on Facebook at http://www.facebook.com/CaribbeanTourismOrganization.