The region’s tourism development agency has announced an expanded programme for Caribbean Week Canada which runs from 15 to 19 November 2015.
For the first time ever the Caribbean Tourism Organization (CTO), its member countries and partners will take the Caribbean message to travel agents in new markets in Ontario by visiting Burlington and London. Another first will be a church service to launch the week.
Also of interest this year is an industry luncheon where attendees will network with industry executives. Principal Research Associate of the Conference Board of Canada Jennifer Hendry will speak at this event on trends in the industry, with particular reference to the Caribbean.
“We have been working closely with our national tourist offices in Canada in planning for this year’s Caribbean Week and they have been very enthusiastically involved in developing the programme. Based on their input we have decided to add Burlington and London, Ontario to the schedule and to begin the week with a church service,” said Sylma Brown, head of the CTO’s New York office which oversees the Canadian market.
“In both of these cities Caribbean government representatives and private sector suppliers will update travel agents on the variety of experiences and new developments that are available in their destinations and how these travel agents can drive business to the region,” Ms. Brown said.
The Caribbean Week Canada programme is as follows:
Church Service and Diaspora Engagement
Sunday 15 November (Toronto) – Time & venue to be determined
The Week begins with fellowship where Caribbean nationals and friends will be in attendance at a church service. A message from the CTO chairman will be read.
Monday 16 November (Toronto) – 12:30pm to 2:30pm
Networking with the Industry’s Who’s Who. Jennifer Hendry, Principal Research Associate of the Conference Board of Canada will speak about trends in the industry with particular reference to the Caribbean.
Caribbean Diaspora Forum
Monday 16 November (Toronto) – 6:00pm to 8:30pm
City and provincial officials have been invited to present proclamations in recognition of Caribbean Week Canada.
Caribbean Press Briefing
Tuesday 17 November (Toronto) – 1:00am to 10:45am
Media in Canada’s most populous city are brought up to date with developments in Caribbean tourism.
Caribbean Media Marketplace
Tuesday 17 November (Toronto) – 11:00am to 12:30pm
Ministers and Commissioners of Tourism and other tourism representatives will update the media about their destinations.
Caribbean Tourism Awards Luncheon
Journalists and travel agents are recognized for their excellent coverage of the Caribbean.
Exhibition and Travel Agent Educational Programme
Wednesday 18 November (Burlington) and Thursday 19 November (London) – 5:30pm to 8:30pm
Caribbean government representatives and private sector suppliers will update travel agents on the variety of experiences and new developments that are available in the destinations and how to make the sale to their clients.