TORONTO, ON – New Era, a global lifestyle brand, has partnered with Machel Montano, one of the world’s most popular Soca artists to launch five exclusive caps that will be sold at the 2014 Carnival in Trinidad and Tobago.
A limited-edition collection, only 100 of each design are available to the public and will be sold at the Machel Montano store in Trinidad’s Piarco International Airport. The collection features Montano’s signature M and double M logos, as well as, logos from his current hit songs – ‘Happiest Man Alive’, ‘Fog Up the Place’, and ‘Epic’.
“Machel has been a longtime, avid supporter of the New Era brand,” said Rennie Gajadhar, Marketing Manager of New Era Canada. “Naturally we are honored to be aligned with such a globally recognized talent. ”
Carnival in Trinidad and Tobago, which is held every year on the Monday and Tuesday before Ash Wednesday, is considered the original and mother of all West Indian cultural events across the world and has spawned many other similar events in cities worldwide, such as: Toronto, New York, London, and Miami to name a few.
ABOUT MACHEL MONTANO
With a career spanning over 30 years, Machel Montano is one of the most prolific and celebrated Soca Artiste in the Caribbean. His music has set trends and standards in the industry. Through his collaborations with artistes such as Pitbull, Shaggy, Ladysmith Black Mambazo and more recently Boyz II Men and Major Lazer, he continues on his mission to take Soca music to the world. He has performed all over the world and continues to break into new territories as with his recent collaboration with Spankers and Fatman Scoop on the Japanese Dance charts with the tune “PARTY TIME”. In 2013 he signed a Publishing and Licensing deal with Universal Music France, was nominated for a second Soul Train Award in the category of Best Performance and was also nominated in the first round ballot of the 55th and 56th Grammy Awards.
ABOUT NEW ERA
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” – to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong.