Last year was a good year for Jamaica Entertainment and an even better year for entertainer – Konshens. It saw him releasing his critically acclaimed Mental Maintenance album which wowed audiences the world over and secured top spots on most Reggae charts. He made an appearance on America’s Next Top Model, toured everywhere from the Caribbean, across America, throughout Europe and who could forget Africa. The year found him being the golden voice on dancehall tracks; it was no surprise that his name became synonymous with chart topper throughout the year. He penned his signature at the end of the year by recording what many consider to be one of the biggest hits to open the door to 2013.
The track – Drink and Rave was written by Konshens in celebratory tone; commemorating his success in an industry which is unexpectedly turbulent on a good day. The vibe and energy of the song encourages enjoyment and is no surprise that it was quickly accepted in the dancehall space.
Both Konshens and dancehall’s dynamic duo – Razz & Biggy (producers of the track) are enthused about how well audiences have taken on to the song, this enthusiasm has powered the initiative to give the song the added power of visuals, the team has decided to produce not one but two videos to accompany the song, set for production in early this year. The concept for the music videos will be – ‘Mad Memories’. One video will be solely for the fans and will allow them to be global stars all courtesy of Konshens and the production team.
“Amidst all the drinking and raving I try to never ignore the fact that the fans are the real reason that I am in the position that I enjoy and I constantly try to find ways to allow my fans to play a part in my musical journey”, were the sentiments of an ever well spoken Konshens. To this end the team has decided to give the fans the opportunity to play integral parts in the music video, no matter where in the world they are located.
Fans are being encouraged to send photos and/or videos (length not exceeding 30 seconds) of them and their real friends drinking and raving to firstname.lastname@example.org . These captures should embody the true essence of the song; showing the vibe and energy of enjoying drinks and raving; a true celebration. The best photos and videos will be added as ‘cut-aways’ during the production of the official fan video for the song. The photo or video which is voted the ‘ultimate drink and rave’ will win prizes courtesy of Konshens, Subkonshus Music and Razz & Biggy. The winner will be chosen by the team and weighed with the likes/votes tallied on the Razz & Biggy Facebook fan page – www.facebook.com/razzandbiggy .
To give an understanding of how the team rewards their fans, a member of the Subkonshus Music management team did not hesitate to mention that “the last prize winner of a Konshens competition won an all expense paid trip for two; tourist style”. These prizes should be just as good.
Submissions may be sent starting January 28, 2013 and will continue for two weeks; final submissions must be received on or before February 10, 2013.
When commenting on the plan for the video, half of the production duo – Razz saw it important to state that “Though we endorse the ‘Drink and Rave’ movement we still want to implore everyone to ensure that if they are drinking they do so responsibly”.